One tweet. A damaging headline. A poor decision whether from your team or someone else’s and your business can become the story no one wants, but everyone follows.
If you’re unprepared when pressure hits, the damage isn’t brief. It sticks.
Our Pearl Lemon PR, we manage crisis communications for brands that need fast, clear, and calculated responses. We don’t just issue statements. We guide the story.
Whether you’re an early-stage company, corporate leader, or recognised brand, we help you respond quickly, communicate clearly, and prevent others from shaping your public image for you.
We’ve helped brands address cyber incidents, internal issues, product problems, leadership controversies, and social media fallout. Our focus isn’t spin—it’s clarity, accountability, and protecting what you’ve built.
What Our Crisis Communications Services Include
When the pressure is on, every second and every word counts. We provide fast, actionable crisis communications services that protect your reputation and keep the message under your control.
Effective 24-Hour Crisis Response
When news breaks or is about to you have hours, not days.
We activate a crisis team of senior media specialists, PR professionals, and, when needed, legal consultants.
We write messaging that holds up under legal review.
We deliver it to your audience staff, clients, media, and the public.
We coordinate the response with precision and urgency.
We’ve handled leaks, executive scandals, internal misconduct, and online attacks all within one business day.
Our Crisis Messaging Plans and Ready-to-Go Statements
Is something damaging showing up in Google’s top 10?
We don’t claim to erase it. We make it irrelevant.
By publishing high-authority content—press placements, bios, knowledge panels, and branded articles—we push negative links down and fill your search results with information you control.
Here’s what that includes:
- Publishing on 60+ credible third-party domains
- Using trusted backlinks and structured data to outrank negative results
- Mapping branded search terms and taking control with curated content
- Our Most clients see a 70–85% drop in visibility of negative links within 90–120 days.
Expert Media Relations and Press Coordination
During a crisis, the media isn’t here to help or hurt they’re here for a quote. If you stay silent, they’ll tell the story for you.
We handle:
- Incoming media inquiries
- Press release creation
- Coaching for designated spokespeople
- Off-the-record guidance and journalist communication
We’ve worked with top outlets like BBC, The Guardian, Metro, and The Times across dozens of industries. We know how they operate and how to shape your message the right way.
Top Social Media Response and Monitoring
The quickest way for a small issue to go global? Social media.
We monitor and respond across:
- X (formerly Twitter)
- LinkedI
- Tiktok
- We create flexible responses in real time and separate real threats from noise. Our systems are built to manage tone, timing, and escalation clearly and efficiently.
Our Internal Communication Support
During a crisis, your team is both your strongest asset and your biggest risk.
We prepare internal messaging for:
- Staff-wide emails
- Talking points for leadership
- Slack/Teams message templates
- HR communications
- We also brief employees on what not to say publicly, how to redirect questions, and what to do when they’re approached by clients or journalists.
Our Post-Crisis Reputation Repair
The incident may end but search engines and customers remember.
We support your recovery with:
- Clear post-crisis statements
- CEO updates and investor communication
- Thoughtful, writing to show accountability
- Media placements and podcast appearances to rebuild trust
- We help you move forward without rewriting the past.
Best Risk Audits and Scenario Planning
Most crises don’t happen overnight. They build slowly if you’re paying attention.
We review your business for early warning signs:
- Unused or unsecured accounts
- Inconsistent messaging across channels
- Employee conduct risks
- Poor monitoring of reviews or media
- Marketing or compliance gaps
- We then simulate realistic crisis situations to test how well you’d hold up and where your current plan falls short.
Effective Leadership Training for Crisis Situations
Your executive team won’t figure it out mid-crisis. That’s too late.
We deliver workshops and run-throughs for:
- Founders
- CMOs
- Legal and communications leaders
- Media-facing executives
- They learn what to say, when to say it, and when to stop.
How Our Crisis Communications Services Solve Your Immediate Problems
We don’t give generic advice. We move fast, stay clear, and keep pressure under control.
Here’s what we handle:
- Effective Leadership Training for Crisis Situations
We’ve already written the response and launched your communication plan. - Late-night social blow-up? We’re monitoring and drafting messaging now.
- Internal team issue just broke? We coordinate messaging for both staff and public platforms.
- Customer complaint gaining traction? We respond quickly, de-escalate, and manage responses safely.
- Press asking for comment? We handle it—professionally and clearly.
Frequently Asked Questions
We respond within one hour of your confirmation. Public-facing messaging is often live within 3–6 hours.
Yes. We align all sensitive communication with your legal team. We’ve worked on legal matters including employment, compliance, IP, and media law.
Yes. Crisis contracts include after-hours and weekend coverage, with rapid escalation options.
We use real-time monitoring tools to track sentiment, media mentions, social chatter, and keyword spikes across major platforms.
Yes. We either train your spokesperson or deliver approved messaging directly on your behalf.
Ready to Stop a Crisis Before It Hurts Your Business?
If things are starting to spin out of control…
If your team isn’t sure what to say or when…
If the online narrative doesn’t match reality…
Let’s fix it.
We’ll begin with a private, no-obligation review.
You explain what’s happening we’ll explain how to fix it.
We don’t smooth things over. We stop the damage.
Get in touch and we’ll get to work today.
