It can be discouraging when your business is making progress but still getting overlooked. You’re solving real problems, growing your customer base, and providing real value—but the media isn’t taking notice. For many businesses in London, especially those in niche markets, staying out of the spotlight means missing valuable chances to connect with new audiences and build credibility.
At Pearl Lemon PR, we help businesses of all types build awareness through practical, targeted media outreach. Whether you’re running a local startup, managing an online store, or offering professional services, our London-based team understands how to connect your story with journalists, editors, and online communities.
Our Media Outreach Services
London’s media environment moves quickly—and it’s competitive. That’s why your outreach strategy needs to go beyond decent writing. It requires clear planning, well-matched contacts, and a team that knows how to work with real-world media demands. Our approach helps ensure your message reaches the right people and gets the attention it deserves.
Press Release Writing and Distribution
London sees a constant flow of business activity and events. That means your press release has to be more than just an update—it must be relevant and easy to understand.
- We write press releases that explain what’s important, using facts and context that matter to journalists.
- Each release is structured for easy reading and immediate relevance.
- We send them to a carefully chosen list of reporters who are actually covering your industry.
Media Contact List Building
Thousands of journalists work in London, but only a few focus on your area. We build contact lists by hand, selecting people who currently write about your topic.
- We search and compile details for journalists, bloggers, editors, and digital creators specific to your industry.
- Lists are updated with each campaign to reflect active contacts.
- We avoid mass outreach and instead focus on real connections that matter.
Custom Pitch Writing and Outreach
Generic emails get deleted fast. We study each journalist’s work and match your message to their interests.
- Pitches are written with clear angles that link your message to current topics or trends.
- Each one is customized to fit the journalist’s tone and outlet style.
- We follow up in a way that keeps interest without overwhelming inboxes.
Thought Pieces and Article Placement
If you know your industry, we help you share that with a broader audience. Whether it’s a written interview or guest article, we handle the writing and placement.
- We help define what you know best and how it fits public discussion.
- Our team manages outreach, from proposing article ideas to working through edits.
- You get final approval and your name on content that reflects your insight.
Influencer and Blogger Connections
Sometimes the best audience isn’t through big media—it’s through trusted niche voices. We help you connect with creators who speak directly to your target market.
- We research active influencers and bloggers in your niche or region.
- Outreach and partnership planning is handled by our team.
- All content is checked to make sure it matches your brand’s voice.
Event Media Support
From launches to roundtables, events deserve follow-up coverage. We help bring attention to what you’re doing before, during, and after your event.
- We send out media invites and prepare content for easy coverage.
- Press kits, speaker information, and photos are all managed by our team.
- We follow up with journalists to turn event highlights into published stories.
Media Support During Difficult Times
If your business faces public challenges, we offer clear communication support. From statements to interviews, we help you stay calm and respond clearly.
- We help shape messaging that reflects your values while addressing the issue.
- Written responses and key talking points are prepared for use.
- We coach you for interviews so you can speak with confidence.
Monitoring and Improvement
You deserve to know if your outreach is working. We track where your story is picked up and what kind of reactions it’s getting.
- We monitor coverage, mentions, traffic, and clicks.
- Reports are delivered with practical ideas for better future outreach.
- We use real data to guide next steps and make steady improvements.
Why Work with Pearl Lemon PR in London?
We’re a team that knows the media from the inside. With hands-on experience in newsrooms and deep knowledge of how UK media operates, we approach your campaign with realistic strategies. No automated spam or empty headlines—just honest work, built to help you connect with the right people.
Frequently Asked Questions
Yes, we walk you through everything from the start—no experience needed. You’ll get clear guidance and support at every step.
They will. We take time to write each message by hand, based on what matters to the journalist. Nothing is copied, automated, or sent in bulk.
We don’t just write and send press releases—we focus on getting your story to people who actually care about it. Every part of your campaign is planned with real thought.
Not at all. We handle most of the work, but keep you updated and check with you before anything goes out, so you’re always comfortable with what’s being shared.
You’ll see where your story is being shared, who’s reading it, and what’s working best. We aim for results you can see—not just promises.
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Let us put together a media outreach plan that fits your business. No buzzwords, no false promises—just thoughtful, effective work to help your story reach the right audience.
Reach out to Pearl Lemon PR for a free, no-pressure consultation.
