No matter how great your business is, if the media isn’t talking about it—or worse, misrepresenting it—you’re missing out on trust, traffic, and real progress.
Here’s the truth: people still believe what they read in credible publications more than they believe your ads. They listen to journalists. They share headlines. They decide what to buy based on what the media says—or what it doesn’t say.
That’s where we come in.
At Pearl Lemon PR, we build intentional media relations strategies that align your message with the journalists and publications that influence your audience. We don’t do one-size-fits-all press releases or mass outreach. We pitch with purpose, place you where it counts, and make sure your media presence attracts the attention that matters.
Whether you’re a tech startup, consumer brand, B2B service, or thought leader, we create campaigns that earn you visibility, respect, and lasting attention—because earned media isn’t fluff. It’s real credibility that builds over time.
Let the media talk. But let us shape what they say.
What Our Media Relations Services Actually Do
This isn’t visibility for the sake of it. This is focused communication that brings practical results: trust from the right people, stronger leads, invitations to speak, investor interest, and more.
Here’s how we build that kind of reach:
1. Deep-Dive Media Landscape Analysis
Before you can become part of the conversation, you need to know how that conversation works.
We begin by mapping your media environment. That means identifying:
- The journalists and editors who cover your industry
- The outlets your customers and stakeholders trust
- What topics are trending—and which ones are overdone
- Where your competitors show up—and where they’re absent
You’ll receive a report showing where you’re most likely to gain attention, credibility, and steady returns on your PR efforts.
We don’t send your name to random inboxes. We work based on timing, editorial needs, and mutual value.
2. Story Mining and Messaging Development
Not every feature starts with a press release. Some of the strongest media coverage begins with the right story—and we help you find it.
Our team works closely with you to uncover powerful, newsworthy angles within your business. These could include:
- Founder stories with emotional or cultural relevance
- Industry trends you can clearly explain or challenge
- Product announcements tied to meaningful changes
- Research, original insights, or bold perspectives
We then refine your messaging to ensure it’s clear, direct, and timely—fit for media, not marketing fluff.
Journalists want real stories. We help you tell yours so they want to run it.
3. Targeted Journalist Outreach and Pitching
Forget spammy press blasts that end up in junk mail. Our outreach is selective and deliberate.
Each campaign gets its own pitch list, built from scratch. We hand-select journalists, editors, podcasters, and writers based on:
- What they’ve covered before
- Their focus area
- Their location and audience
- Their medium (print, digital, podcast, TV)
Then we pitch stories that fit their interests—not just yours.
We know what subject lines get noticed, what introductions grab attention, and what formats (quotes, interviews, articles) get picked up. The result? You get featured where it counts.
4. Press Kit Creation and Media Asset Design
When journalists want to cover your story, they need more than a paragraph and a logo.
We prepare well-organized, easy-to-use press kits that include:
- Bios of your leadership team
- Company background and key facts
- Visuals (logos, photography, charts, infographics)
- Approved talking points and background quotes
These materials make it easier for writers and editors to tell your story accurately, quickly, and favorably.
That’s how you go from a short mention to a full feature.
5. Ongoing Media Relations and Press Management
Getting media coverage is good. Keeping it consistent is better.
We don’t just help you appear once—we help you stay visible.
With ongoing support, we:
- Keep in touch with journalists and editors
- Provide quick responses to timely news (also known as newsjacking)
- Find new stories to pitch based on market shifts
- Help plan media activity around key business events
Over time, you stop being a newcomer and become a trusted voice in your space.
6. Thought Leadership & Expert Positioning
Sometimes, what gets quoted isn’t your product—it’s your opinion.
We help company leaders—founders, CMOs, technical experts—build credibility by:
- Securing expert commentary placements
- Pitching original articles and opinion pieces
- Arranging podcast appearances and interviews
- Preparing speaker profiles for webinars and events
People buy from brands they know—but they listen to people they believe. We help you become one of those people.
7. B2B and Technical Media Campaigns
Some subjects aren’t easy to pitch—but that doesn’t mean they shouldn’t be covered.
If your business sells complex tech, industrial solutions, or B2B services, we know how to make that story clear to media.
Our team works alongside your internal experts to:
- Translate technical concepts into understandable narratives
- Target trade publications and specialized outlets
- Write content that informs while also attracting interest
Just because your market is specific doesn’t mean your story is limited.
8. Regional and International Media Coverage
Need attention in the UK, US, Europe, or elsewhere?
We’re a globally connected agency with strong relationships in:
- London, Manchester, and across the UK
- New York, LA, San Francisco, and top US cities
- Europe, the Middle East, and Asia via partner network
Whether you’re growing locally or entering new territories, we help you show up where it matters, using language and references that make sense in each region.
Why Pearl Lemon PR for Media Relations?
Other agencies pitch stories. We build momentum.
- Boutique attention + global reach
- Actual relationships, not media databases
- Fast response, real creativity, no fluff
- Specialized in complex industries and emerging markets
We don’t just get you “a quote in an article.” We build campaigns that change how people talk about you.
Technical FAQs
No reputable PR team can promise exact placements—but our approach works. With solid messaging and long-term journalist relationships, many clients are featured in Forbes, Business Insider, The Guardian, and major industry outlets within 90 days.
Most of our clients run campaigns in 3- to 6-month timelines. We also offer one-time projects for launches or events that need fast results.
Depending on your needs:
- National media (BBC, Forbes, Bloomberg)
- Industry-specific publications (TechCrunch, HRZone, Healthcare IT News)
- Regional/local outlets (LA Times, Yorkshire Post)
- Podcasts and influencer-run media platforms
Each campaign generally includes strategy planning, outreach, content development, media asset design, progress tracking, and account support. Additional options include training for interviews, video placements, and influencer collaboration.
That’s actually a great place to start. We specialize in helping businesses go from invisible to in-demand.
Ready to Start Showing Up Where It Counts?
If you’re tired of being ignored while your competitors dominate the headlines…
If your last PR effort went nowhere…
If you’ve got something truly worth sharing and you’re ready for real coverage…
Let’s talk.
We offer a free strategy session—no fluff, no pressure. You’ll get honest insights about your media potential and a roadmap on how we’d help improve your visibility, credibility, and reach.
It’s time to make your message clear—through the voices people trust most.
Reach out to Pearl Lemon PR today. We’ll help you get the media talkin
